Terms of Service

Last updated: 3 March 2026

Issued by Vekst Labs LTD, 426 Blackpool Road, Ashton-On-Ribble, Preston, England, PR2 2DX

These Terms of Service ("Terms") govern your access to and use of the Alva platform, operated by Vekst Labs LTD ("Alva", "we", "us", "our"), a company registered in England and Wales.

By creating an account or using Alva, you agree to be bound by these Terms. If you are using Alva on behalf of an organisation, you represent that you have authority to bind that organisation to these Terms.

1. The Service

Alva is an AI-powered business development platform that provides tools including:

  • CRM functionality for managing companies, contacts, deals, and activities
  • An AI assistant ("Alva") capable of analysing your pipeline, answering questions, and providing strategic recommendations
  • AI-powered deal health scoring and risk detection
  • Email intelligence — analysis of connected email accounts to extract business insights
  • Discovery — automated search for companies matching your defined criteria across geographic locations
  • AI BDR (Business Development Representative) agents — autonomous outreach tools that research prospects and draft or send emails on your behalf
  • Relationship pipeline management (partners, vendors, suppliers)
  • Reporting, analytics, and AI-generated insights

We reserve the right to modify, suspend, or discontinue any feature of the Service at any time with reasonable notice.

2. Account Registration

To use Alva, you must create an account with a valid email address. You are responsible for:

  • Maintaining the confidentiality of your account credentials
  • All activity that occurs under your account
  • Notifying us immediately at support@alvahq.com if you suspect unauthorised access

You must provide accurate and complete information when registering. Accounts may not be shared between individuals; each team member must have their own account.

3. Subscriptions and Billing

3.1 Plans and Credits

Alva operates on a subscription model with credit-based AI usage. Your subscription plan determines your monthly credit allocation and the features available to you. Credits are consumed when you use AI-powered features (AI assistant, email analysis, BDR agents, discovery, and background AI jobs).

3.2 Payment

Subscriptions are billed in advance on a monthly or annual basis via Stripe. By providing payment details, you authorise us to charge your payment method on the applicable billing cycle. All fees are exclusive of applicable taxes.

3.3 Free Plan

A free tier is available with limited features and usage. We reserve the right to modify the features included in the free tier at any time.

3.4 Cancellation and Refunds

You may cancel your subscription at any time from your account settings. Cancellation takes effect at the end of your current billing period — you will retain access until that date. We do not provide refunds for unused time in a billing period, except where required by applicable law.

3.5 Price Changes

We may change our pricing with at least 30 days' written notice. Continued use of the Service after a price change constitutes acceptance of the new pricing.

4. AI Features and Autonomous Agents

Important — please read this section carefully. Alva includes AI features that can take actions on your behalf, including sending emails to third parties. You are solely responsible for all actions taken by AI features operating under your account.

4.1 AI-Generated Content

The AI assistant and other AI features generate content, recommendations, and analysis based on the data you provide. AI-generated content:

  • May be inaccurate, incomplete, or inappropriate for your specific circumstances
  • Does not constitute professional legal, financial, or business advice
  • Should be reviewed by you before being relied upon or acted on

You are solely responsible for evaluating the accuracy and suitability of AI-generated content before using it in your business.

4.2 AI BDR Agents — Autonomous Outreach

Alva's BDR agent feature can autonomously research prospects and send emails on your behalf to third parties ("Autonomous Actions"). You acknowledge and agree that:

  • You are fully responsible for all Autonomous Actions taken by BDR agents operating under your account, including the content of emails sent, the recipients targeted, and the frequency of outreach.
  • You must ensure that all Autonomous Actions comply with applicable laws and regulations, including but not limited to the UK Privacy and Electronic Communications Regulations (PECR), the CAN-SPAM Act, GDPR, and any other applicable anti-spam or data protection legislation.
  • You must only use BDR agents to contact individuals and organisations where you have a legitimate basis to do so under applicable law.
  • Vekst Labs LTD accepts no liability whatsoever for the consequences of Autonomous Actions, including complaints, regulatory investigations, fines, damages, or reputational harm arising from outreach sent by BDR agents under your account.
  • You agree to indemnify and hold harmless Vekst Labs LTD against any claims, losses, or expenses (including legal fees) arising from Autonomous Actions taken under your account.

4.3 Email Integration

If you connect your email account to Alva, you grant us permission to read your email content for the purpose of providing Email Intelligence features. You are responsible for ensuring you have the appropriate rights and consents to connect your email account and allow us to process email content that may include data relating to third parties.

5. Acceptable Use

You agree not to use Alva to:

  • Send unsolicited commercial emails (spam) or conduct any form of unlawful outreach
  • Harass, threaten, or deceive any individual or organisation
  • Violate any applicable law or regulation
  • Infringe the intellectual property rights of any third party
  • Attempt to gain unauthorised access to our systems or other users' accounts
  • Introduce malicious code or interfere with the integrity or performance of the Service
  • Resell, sublicense, or otherwise make the Service available to third parties without our written consent
  • Use the Service to develop a competing product

We reserve the right to suspend or terminate accounts that breach these acceptable use requirements, without refund.

6. Your Data

You retain ownership of all data you input into Alva ("Your Data"). By using the Service, you grant us a limited licence to process Your Data solely for the purpose of providing and improving the Service.

We process Your Data in accordance with our Privacy Policy. Where Your Data includes personal data of third parties, you are the data controller and we act as your data processor.

7. Intellectual Property

The Alva platform, including its software, design, trademarks, and content (excluding Your Data), is owned by Vekst Labs LTD and protected by intellectual property laws. You are granted a limited, non-exclusive, non-transferable licence to use the platform for your internal business purposes during your subscription.

You may not copy, modify, reverse-engineer, or create derivative works from any part of the platform without our prior written consent.

8. Confidentiality

Each party agrees to keep confidential any non-public information disclosed by the other party in connection with the Service, and not to disclose such information to third parties without prior written consent, except as required by law.

9. Disclaimer of Warranties

The Service is provided "as is" and "as available" without warranties of any kind, express or implied, including but not limited to implied warranties of merchantability, fitness for a particular purpose, and non-infringement.

We do not warrant that the Service will be uninterrupted, error-free, or free from harmful components, or that any defects will be corrected. AI-generated outputs are provided without any warranty as to their accuracy, completeness, or fitness for any particular use.

10. Limitation of Liability

This section limits our financial liability to you. Please read it carefully.

To the maximum extent permitted by applicable law, Vekst Labs LTD's total cumulative liability to you for any claims arising out of or relating to these Terms or the Service — whether in contract, tort (including negligence), breach of statutory duty, or otherwise — shall not exceed the total fees paid by you to Vekst Labs LTD in the twelve (12) months immediately preceding the event giving rise to the claim.

In no event shall Vekst Labs LTD be liable for any:

  • Loss of profits, revenue, or anticipated savings
  • Loss of business, contracts, or opportunities
  • Loss of goodwill or reputation
  • Loss or corruption of data
  • Indirect, incidental, special, consequential, or punitive damages
  • Damages arising from the actions of AI agents or AI-generated content
  • Damages arising from third-party claims resulting from outreach sent via the platform

These limitations apply even if Vekst Labs LTD has been advised of the possibility of such damages. Nothing in these Terms excludes or limits liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited under applicable law.

11. Indemnification

You agree to indemnify, defend, and hold harmless Vekst Labs LTD and its directors, employees, and agents from and against any claims, liabilities, damages, losses, and expenses (including reasonable legal fees) arising out of or in connection with:

  • Your use of the Service in violation of these Terms
  • Your violation of any applicable law or the rights of any third party
  • Any Autonomous Actions taken by BDR agents under your account
  • Any content or data you submit to or through the Service

12. Termination

Either party may terminate these Terms at any time. You may terminate by cancelling your subscription and ceasing to use the Service. We may terminate or suspend your account immediately without notice if you materially breach these Terms.

Upon termination, your right to access the Service ceases immediately. We will retain your data for 90 days following termination, after which it will be deleted in accordance with our Privacy Policy. You may export your data before termination via the settings panel.

Clauses that by their nature should survive termination (including Sections 6, 7, 9, 10, 11, and 13) shall survive.

13. Governing Law and Disputes

These Terms are governed by and construed in accordance with the laws of England and Wales. Any disputes arising out of or relating to these Terms or the Service shall be subject to the exclusive jurisdiction of the courts of England and Wales.

Before initiating formal proceedings, the parties agree to attempt to resolve any dispute informally by contacting us at legal@alvahq.com.

14. General

14.1 Entire Agreement

These Terms, together with our Privacy Policy, constitute the entire agreement between you and Vekst Labs LTD regarding the Service, and supersede all prior agreements.

14.2 Severability

If any provision of these Terms is found to be unenforceable, the remaining provisions will continue in full force and effect.

14.3 Waiver

Our failure to enforce any right under these Terms does not constitute a waiver of that right.

14.4 Assignment

You may not assign your rights under these Terms without our prior written consent. We may assign our rights to a successor in connection with a merger, acquisition, or sale of assets.

14.5 Changes to These Terms

We may update these Terms from time to time. We will notify you of material changes by email or via a notice in the platform at least 14 days before the changes take effect. Continued use of the Service after the effective date constitutes acceptance of the revised Terms.

15. Contact

For any questions about these Terms, please contact us at:

  • Email: legal@alvahq.com
  • Post: Vekst Labs LTD, 426 Blackpool Road, Ashton-On-Ribble, Preston, England, PR2 2DX